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Interior designers at UK studio SPELK. say clients increasingly bring AI-generated room images to consultations, sometimes believing the pictured furniture and layouts are real and buildable. The report describes a growing challenge for designers: distinguishing concept imagery from completed work while explaining practical limits around construction, budgets and regulations.
Interior designers at SPELK. say clients are bringing AI-generated room images to consultations and asking about designs that may not be purchasable, structurally workable or compliant with building rules. In a Livingetc report, the designers describe how realistic-looking images can make it difficult to distinguish a design concept from a completed, buildable interior.
Designers Kelly and Graeme Smith, founders of SPELK., told Livingetc that the images can depict non-existent furniture, layouts where doors cannot open, or drawers without room to slide out. In their experience, clients are often responding to images they have seen or saved online, rather than intentionally presenting fictional work as real. Designers then have to explain why a visually appealing room may not translate into a functioning space.
The report frames this as a change in the design process, not a claim that AI is independently designing or building homes. The Smiths say much of interior design happens beyond the finished image: coordinating schedules and suppliers, managing budgets, working with tradespeople and addressing building regulations. A polished image alone cannot show whether its creator has carried out those tasks.
Designers also face pressure to keep online portfolios active, while real projects can take considerable time and money to complete and photograph. The Smiths acknowledged that their studio sometimes shares AI imagery or visualizations, saying it labels them clearly. They warned, however, that social-media users may scroll past captions, and that clients have brought in images they had pinned without realizing they were AI-generated.
How AI Images Shape Client Expectations
The practical concern is that an image can look finished without representing a feasible project. A client who treats a generated room as a product reference may expect to buy a particular sofa or reproduce a layout that has no real-world equivalent. Designers may need to identify which elements can be adapted and which cannot be built as shown.
The report also describes concerns about portfolio trust. Designers use photographs to demonstrate completed work, while AI imagery can resemble those photographs and circulate without a clear label. The Smiths say their studio is documenting more of the construction process and the people on site, rather than relying only on final-room images. The source does not establish how widespread the practice is across the industry or quantify its effects on clients.
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From Mood Boards to Generated Rooms
The designers describe a shift in what clients bring to meetings: from magazine cuttings to Pinterest boards and now to images generated from photographs and prompts. Such imagery can serve as a starting point for discussing taste, but a generated scene does not necessarily correspond to a real product, measured room or completed commission.
To show that work exists beyond a digital image, the Smiths told Livingetc they photograph projects mid-construction and film their photographer on site. They also leave some ordinary signs of use in finished images, such as items on surfaces, rather than presenting every room as perfectly staged. They said video can be harder to fabricate convincingly than a still, while acknowledging that image checks such as metadata are not definitive because metadata can be removed.
““Can you make that?””
— Kelly and Graeme Smith, founders of SPELK., as quoted by Livingetc
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Limits of Image Verification
The report does not quantify how often clients mistake AI images for completed interiors, how many studios publish generated images, or whether the trend has caused measurable financial or contractual disputes. It also offers no independent survey of designers or clients, so the experiences described are those reported by the Smiths rather than a measure of the entire sector.
Spotting generated imagery is not settled by any single clue. The Smiths said metadata can be stripped and described social platforms as beginning to use detection models and asking users to label AI material, while noting that self-tagging is optional. The source does not identify particular platforms, explain how their systems work, or establish how reliably they detect images. Its reference to an EU legal backdrop is incomplete and does not specify a law, requirements or enforcement date.
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Clearer Labels and Project Evidence
The source describes no announced industry-wide standard, legal deadline or formal policy change. The designers say their current response is to label AI concepts, share more behind-the-scenes documentation and discuss feasibility with clients. The report does not establish whether platforms, regulators or design bodies will introduce clearer requirements for AI labels.
For clients, the distinction is between an image used to express a visual preference and evidence of a finished project or available product. Designers can assess whether a concept fits a particular room, budget and applicable rules, but the source gives no timeline for broader changes to how AI-generated interiors are disclosed or verified.
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Key Questions
What problem are the interior designers describing?
They say clients sometimes bring AI-generated room images as references without realizing that the furniture or layout may not exist or be practical to build.
Can an AI-generated interior image be built as shown?
Not necessarily. The designers say some images include impossible layouts, unworkable furniture construction or items that cannot be purchased. Each proposal would need to be checked against the real room and project requirements.
Are all AI interior images being presented as real projects?
No. The Smiths told Livingetc that their studio sometimes posts AI imagery or visualizations and labels them. They also said clients may overlook labels and that people sharing such images are not always trying to mislead viewers.
How do designers show that a project is real?
The Smiths said they use mid-construction photographs, on-site video and images that include people. They also leave some everyday details in photographs. The report does not present these methods as a definitive test for authenticity.
Source: rss
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